ACM Hypertext and Social Media, HT 2016


Article Details
Title: Using Online Controlled Experiments to Examine Authority Effects on User Behavior in Email Campaigns
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Authors: Kwan Hui Lim
  • The University of Melbourne, Australia
  • Singapore Management University, Singapore
Ee-Peng Lim
  • Singapore Management University, Singapore
Binyan Jiang
  • Hong Kong Polytechnic University
  • Carnegie Mellon University
Palakorn Achananuparp
  • Singapore Management University
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DBLP Key: conf/ht/LimLJA16
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